Monday, August 13, 2012

Helen Gurley Brown 1922-2012



Helen Gurley Brown, one of the biggest feminists of the last fifty years, has died at the age of 90. She was the editor of Cosmopolitan magazine. She often spoke to women about joining the "sexual revolution".

She said at the outset that her aim was to tell a reader "how to get everything out of life -- the money, recognition, success, men, prestige, authority, dignity -- whatever she is looking at through the glass her nose is pressed against."

"It was a terrific magazine," she said, looking back when she surrendered the editorship of the U.S. edition in 1997. "I would want my legacy to be, 'She created something that helped people.' My reader, I always felt, was someone who needed to come into her own."

Along the way she added to the language such terms as "Cosmo girl" -- hip, sexy, vivacious and smart -- and "mouseburger," which she coined first in describing herself as a plain and ordinary woman who must work relentlessly to make herself desirable and successful.

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